Your Early Stage Startup Should Not Suck at Sales
The purpose of this article is to get the wheels turning for start-ups. Hopefully it will at least get you and your team to begin considering what you can do to become more effective communicators. We have found strong selling and communication skills have been instrumental in understanding our users, building great products, and identifying issues quickly.
Why Worry About Sales So Early?
I’ve spoken to a lot of startups that basically ask this exact question. For them, and many other recently funded companies, sales is a distant concept while product development rightfully takes center stage.
Sales is almost an archaic concept, at worst solved by hiring a sales person. There is a belief, or a hope, that once the product is done it will sell itself. Sales is an afterthought, a presumption, a bridge to cross once reached.
In reality, sales is inherent in every role you have, at...
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